Jerry LucasBlog
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January 9, 2025

All About Co-founder

A practical guide for cofounders on how to split equity fairly, build long-term trust, and set up the right structures to succeed—balancing ownership with motivation, and using tools like vesting and cliffs to align incentives and protect the company.

January 7, 2025

Co-founder Mistake that kill Companies and How to Avoid them

A guide for cofounders on managing conflict, improving communication, and building long-term working relationships through structure, empathy, and honest feedback.

January 6, 2025

How to Split Equity among Co-founder

A practical guide for cofounders on how to split equity fairly—balancing ownership with long-term motivation, using tools like vesting and cliffs to protect the company, and ensuring all founders feel like true partners.

January 5, 2025

How to Work Together

A guide for cofounders on managing conflict, improving communication, and building long-term working relationships through structure, empathy, and honest feedback.

January 3, 2025

How to get your first Customer

A practical guide for founders on how to get their first customers by doing unscalable things, learning sales, managing a pipeline, charging early, and working backwards from sales goals.

January 2, 2025

How to set KPI and Prioritize your Time

A practical guide for early-stage startups on setting key KPIs and prioritizing tasks that drive fast growth, avoid busywork, and help founders focus on what truly matters to reach product-market fit and revenue goals.

January 1, 2025

Growth for Startups

A comprehensive guide to startup growth covering product-market fit measurement, growth channels, conversion optimization, and data-driven decision making through A/B testing.

December 15, 2024

Startup Business Model and Pricing

A deep dive into the most successful startup business models and pricing strategies—what works, why it works, and how to apply it. Learn from billion-dollar companies and top YC startups to craft a scalable, defensible, and profitable startup.